Collection: Case Studies

• [Case Study] From the FBI to Editing: The Art of the Career Pivot | with Kathy Robinson

  

  Kathy opens up about the fears she had to overcome to pursue a completely new career and how she found her “tribe” through the Optimizer community.

  zackarnoldstg

  February 4, 2025

  Getting my foot in the door, Making a mid-career pivot, Navigate Your Career

  I’m afraid of putting myself out there, I’m scared it’s too late

• [CASE STUDY] How to Diversify Your Creative Skills and Experience to Build Multiple Income Streams | with Krysia Szyszlo

  

  Krysia highlights the parallels between dating, networking, and job hunting, offering practical advice and fresh perspectives that resonate across both personal and professional journeys.

  zackarnoldstg

  January 28, 2025

  Build Your Network, Expanding my network authentically, Figuring out what I want, Making a mid-career pivot, Navigate Your Career

  I’m afraid I will fail or succeed, I’m not good enough and feel like a fraud

• [CASE STUDY] How Marc Wiltshire Optimized His Cold Outreach Strategies (and Expanded His Network) to Land His Dream Job

  

  This student case study with Marc will show you all the necessary tools you need to create your own luck and keep landing your next dream job.

  zackarnoldstg

  January 23, 2024

  Build Your Network, Expanding my network authentically, Getting my foot in the door, Navigate Your Career, Writing outreach that gets responses

  I don’t know anyone, I’m afraid of putting myself out there

• [CASE STUDY] How to Make the Most of Slow Work Periods and Make a Career Pivot | with Malinda Zehner Guerra

  

  In this student case study, not only will you learn about the important mindset and relevant skills you need that goes beyond the technical aspect of your resume.

  zackarnoldstg

  September 14, 2023

  Build Your Network, Getting my foot in the door, Making a mid-career pivot, Navigate Your Career, Writing outreach that gets responses

  I’m afraid I will fail or succeed, I’m not good enough and feel like a fraud

• [CASE STUDY] “What should I do when I’ve been fired from a gig?” with Chris Salters

  

  Chris Salters is a freelance editor, as well as a long time member of the Optimize Yourself Coaching program. Today we talk about how Chris reached out to me after “dropping the ball” & being fired.

  zackarnoldstg

  April 28, 2023

  Knowing if I should quit or stick with it, Managing my mental and emotional health, Navigate Your Career, Take Care of Yourself

  I’m afraid I will fail or succeed, I’m not good enough and feel like a fraud

• [CASE STUDY] How to Make Your Dream Project a Reality | with Matt Allen and Matthew Gentile

  

  As both Matt and Matthew share here, so much of your potential success comes down to your mindset as well as your ability to do proper cold outreach.

  zackarnoldstg

  January 19, 2023

  Build Your Network, Do Your Best Creative Work, Getting my foot in the door, Navigate Your Career, Starting or finishing an important creative project, Writing outreach that gets responses

  I’m afraid I will fail or succeed, I’m not good enough and feel like a fraud

• [CASE STUDY] How a Single Outreach Email Led to a Dream Job at Marvel | with Matthew Farrugia

  

  My interview with Matthew will cover the exact cold outreach email networking steps he learned in the Optimizer program that took him from working in a paint store to, as he calls it, “working jobs he thought would be his endgame.” (pun intended Marvel fans)

  zackarnoldstg

  September 6, 2022

  Build Your Network, Expanding my network authentically, Getting my foot in the door, Navigate Your Career, Writing outreach that gets responses

  I don’t know anyone, I’m afraid of putting myself out there

• [CASE STUDY] Landing Your Dream Job Isn’t About “Luck,” It’s About Strategy | with Fabian Corrado & Nick Towle

  

  When Optimizer students Nick Towle and Fabian Corrado originally came to me, neither one of them knew each other. But they both knew they were tired of the jobs they had, they felt stuck after trying for years to make a seemingly impossible career change, and they were ready to do anything to get on…

  zackarnoldstg

  January 4, 2022

  Getting my foot in the door, Making a mid-career pivot, Navigate Your Career

  I’m not good enough and feel like a fraud, I’m scared it’s too late

• [CASE STUDY] From Total Burnout to Shooting for the Moon (Literally) | with David J. Turner

  

  Learn how Eddie nominated editor David J. Turner evaluated the way he works and lives to go from being totally burned out and afraid of taking on new work to literally having the confidence and energy to apply for a trip to the moon.

  zackarnoldstg

  April 20, 2021

  Knowing if I should quit or stick with it, Navigate Your Career, Recovering from and preventing burnout, Take Care of Yourself

  I can’t stop people-pleasing, I’m burned out

• [CASE STUDY] From “Out of Ideas” to Becoming an Idea Machine | with Paul Del Vecchio

  

  Learn how writer/director Paul Del Vecchio overcame the anxieties and fears that caused him to always say ‘Yes’ to other people’s projects (even when they were the wrong fit) so he could focus on developing his own projects.

  zackarnoldstg

  April 13, 2021

  Do Your Best Creative Work, Figuring out what I want, Getting out of my own way, Navigate Your Career

  I can’t stop people-pleasing, I’m afraid I will fail or succeed