Transcript
Zack Arnold: I’m here today with none other than the Tony Horton, and I’m going to immediately drop a bombshell on my audience by letting them know that I’m speaking to potentially the laziest man on earth that, according to his wife, doesn’t like to exercise. So, Tony, it’s a pleasure to have you back on the show,
Tony Horton: Zack. How are you, man? It’s great to be.. I was gonna say this morning, but I don’t know if it’s when people hear this, it’ll be in the morning. But thank you. Yeah, the laziest man on earth, who hates to exercise, that’s a.. that’s a little hyperbole, but I would say that it’s close, you know? I mean, most days I’m not that into it.
Zack Arnold: Yeah, well, and I’m basically using your words, and obviously I’m making a joke, because you’re, you know, one of the fittest men on the planet, super motivational, have accomplished great things, but you, you’re self-deprecating, which is one of the reasons I love you, and your own introduction of your own course, you’re like, listen, I’m a lazy guy, I’m a regular guy, like, you know, I just, I want to, I want to find some work-life balance and not push myself all the time, like that’s why I gravitate to you, like, and if I don’t have the energy to get all the way through to the end of the show, it’s because I just cranked out a bunch of 22 minute hardcore, which we’ll get into a little bit, because I want to make sure that people know about that program, which is quite possibly becoming one of my favorite programs of yours, and I’ve been around since the short shorts, I just want to make that very clear, I’ve been around since the original, the power 90 p 90x p 90x 2p 90 x3 like I’ve been around for a while, gone through all these programs and 22 minute hardcores, like I remember doing px three, doing the warrior, and saying, man, if there were like a whole program that were just like the warrior, that would be awesome, and then I saw a 22 minute hardcore, I’m like, oh, he did it, found it, I found it, but anyway, I don’t want to go too deep into the specifics of your exercise programs today. The reason I really want you on the show is because I want to help people listening get started. That first step is often so difficult for people, they feel overwhelmed, they don’t know where to start. There are so many gurus and experts telling them how they’re supposed to do it, the steps they’re supposed to follow, and I don’t really ascribe to that philosophy. And I feel like getting started is simple, but it’s not easy, and you’ve really kind of helped hone that formula and find a way to do it realistically. So let’s just start talking a little bit about your brand new course, Living Large, and what steps people can take to just get started towards whatever their journey is. Maybe it’s weight loss, maybe it’s diet, whatever it might be. How do people get started?
Tony Horton: Well, you know, if you look at my course, glad you brought that up. It’s called Living Large. I was up in Portland with Brendon Bouchard. A lot of people don’t know who Brendan is, but you know, Brendan is the number one online course developer in the world. He’s worked with Oprah and Tony Robbins and Charlene Johnson and Usher and Larry King and Arianna Huffington and me, lucky me. And you know, Brendan had read my book, The Big Picture, and he said, “Hey, there’s a course in there and. Let’s pull out, you know, six different sections of the book and break them down into lessons, you know, maybe elaborate a little bit more when it comes to, you know, what people need to do to kind of move forward, you know, and so, you know, this variety, consistency, intensity, rest and relaxation, progression, you know, there’s the basic things that someone would would need to be able to get unstuck in whatever category of their life it is, maybe it’s food or fitness or career or family, or you know, learning how to just sort of enjoy life more, you know, more love, laughter, and happiness, and just sort of making, you know, making decisions, real decisions about what it is you need to do, and look at these categories, and really, you know, try to find an emotional attachment to parts of your life that are missing, you know, when you know there’s an emptiness there, and it’s been sitting there, maybe forever, you know, at least decades, and begin to sort of attack it, you know, but I would say, in a more simplistic way, I think so many people are, when you say getting started, it really depends on what, what it is, is that they are missing, you know. I did an event at the Omega Institute in upstate New York. You know, I sat everybody down. It was about 80 people, and everybody paired off. Each person was asked for two and a half minutes to sort of look at one of those categories. Maybe it was just maybe it was exercise, maybe it was their nutrition, maybe it was, you know, their career, maybe it was just to sort of learn to relax more and enjoy life more and laugh more, and just sort of, you know, be more present, that’s kind of a thing. And so to really look at one of those categories and talk to their partner for two and a half minutes and say, basically say to them, you know, why have you ignored one of these different categories of your life, you know, and the other person was just there to listen. They weren’t even supposed to talk, you know. And so, after two and a half minutes, sort of reverse your roles, and the other person is explaining which one they picked. And then, again, for another two and a half minutes, go back to the first person, and that person pretty much expresses the emotional things that come up based on the fact that it’s been ignored for so many years, you know. Really, go a little bit deeper, and then you go back and forth, and then the other, and then sort of, you know, I won’t go through the whole process, it’ll take too long. But in the end, you’re looking at your partner, and you’re basically saying, okay, in the course of the next seven days, what three action steps will I take to get after this, you know? I mean, you know, and and they also had the option to connect with their partner after the weekend was over, because you know it’s a three day event and it’s over on Sunday, and then you’re off to your real life, and then when you know you can have this really great, you know, you sort of use the word Satori before we started recording this, but you know what was that, that sort of on switch, that tipping point, that moment we went, oh my gosh, you know, people just don’t have it because they don’t have any accountability. Of course, I talk about accountability in my course, the big picture. And so, your obligation, if you’d like, is to stay connected with that person for the next seven days. And so, on Monday, Wednesday, and Friday, you’re supposed to say to them, ‘Hey, you know, I made the phone call, I wrote the email, I went to the meeting, I threw out all the, you know, junk food in the pantry, whatever it is, and so I asked these folks, I said, after that first week, look, how will you continue to stay accountable with that person, you know, that sort of accountability person, and this is just one example of a lesson that we did at an event, and people really like it, because it’s, you know, it basically shoved it right in their face, you know, I’ve been to so many events before where I’ll do a workout, and I’ll do a little seminar based on, on, on my book, and then I’ll do a Q and A, take some, you know, take some photographs, and sign some autographs, and leave, and 99.9% of the people that were there at that event will just go, that was nice, but nothing really happened afterward, like, you know, I’ll come back year after year, see the same people, and they’re still overweight, still miserable, and they still have a crappy job. You know, I’m thinking, well, why do you come to these events if nothing, if nothing improves? The whole idea is to basically take in more information and make sure that there’s some form of application. And you know, getting back to your original question, how do people get started? Well, you know, the worst kind of advice to give is the kind that’s never been asked for in the first place. So, there’s nothing that you and I can do to help people unless they want to be helped. And so, you know, when I look at my own experience, my own life, I was always just very curious. I hated the place that I was in. I hated being broke. I hated being out of shape, I didn’t know anything about nutrition. I didn’t even know, I didn’t even hate it, because I didn’t know anything about it, but I was just eating whatever. But somewhere along the line, because I was reading books by Deepak Chopra and Andrew Weil and Gary Zukov and Richard Carlson and John Rady, and you know, the list goes on and on and on I was just sort of a personal development person early on, because I didn’t get that in school, I didn’t get that in elementary school, or junior high school, or high school, or college, just didn’t exist, you know, it was all reading, writing, and arithmetic, and things you didn’t really need, obviously, there were some things you needed to know how to do, you needed to know how to speak to people, you needed to know how to understand. In English, and write it, you know what I mean, but a lot of it just wasn’t practical as a person who wanted to improve their life, and so I had to go to an outside source, and that was all these personal development books, and then certainly later on I discovered that a lot of these people were doing seminars, you know, I mean, I went to I went to a seminar called Temenos, and and versions of asked and others, and you know, some of them were more spiritual, some of them were more relationship, you know, a lot of that, of them were more designed for career. I was just gathering intel, gathering intel, you know what I mean, and not, and I understood early on, as I was gathering this intel that it wasn’t going to happen overnight, you know what I mean, and as I was gathering different things, from the spiritual end of the spectrum to the more, you know, practical stuff that was more about just, you know, improving the quality of my life, learning that if I ate better, learning if I exercise, learning if I, you know, started hanging around different people, because a lot of the people in my life were just too much about hanging out and partying, and just, you know, doing your crap job, and then kind of blowing it out over the weekend. That’s there’s still so many people that still live that life that can’t figure out why they’re not, they’re not living larger. And so, for me, it was a slow burn, you know, it was like a 20 year intel gathering process, and slowly beginning to apply some of the things that I was learning, and discarding a lot of the things that you know theoretically were supposed to help me, but didn’t, didn’t apply to me. So I was pretty good at sort of picking and choosing what I liked, what worked, what didn’t, would help move me forward, what didn’t help me at all. And you know, I just had to go back, you know, I call it personal development school. I was just in school. People usually go to school because they have to, because your mom and your dad, you know, pack your lunch and dress you and send you off. And then, you know, you go to first grade, and hopefully you get through that. You go to second grade, third grade. I mean, how many? There’s 12 years of that stuff. And then, if you want to, and get, you know, move on, there’s four more. And if you want to do that, there’s, there’s four to six more on top of that, you know, when it comes to grad school and beyond, and so for some reason, a lot of us think we don’t have to keep learning anything after high school or college, and you know, if there’s not content, if there isn’t a continual learning process beyond those initial years as a child and young adult, well, there’s no surprise that you’re not gonna things aren’t going to improve, because people think they know it all after high school and college. I got figured out, I’m done, I’m an adult, I make a living, you know. But there’s still this emptiness, and there’s this sadness, and there’s this depression, and there’s this sense that they haven’t really fulfilled their purpose, because maybe, you know, maybe they were doing it for all the wrong reasons, or they disfigured that was that was enough. I own, I own, I rent, or I have a car, I own a home, and I make a decent living. And, but still, there’s a sort of emptiness, and if exercise and decent food have not been part of the equation, well, it’s quite obvious that you’re going to have some kind of physical, mental, and emotional disorder. It’s just, it’s just, is what it is, because your body ages, and if you’re not, you know, creating some sort of resistance, doing some kind of cardiovascular exercise, doing some sort of yoga, stretching, or pilates, then there’s going to be these physical ailments that can turn into physical pain that will create in a mental and emotional state that is not what you anticipated, and so somewhere along the line you’ve got to find some mentor, teacher, coach, guru, book, seminar that turns that around, and if you don’t, well, then you know your 30s become your 40s, become your 50s, become your 60s, and then the law of human nature is that when you get into your early 60s to mid 60s, you blew it, you blew it, because quite often you know, without being too cliche, quite often old dogs don’t learn new tricks, it just becomes harder and harder and harder, because everything is sort of your mental and emotional and physical being, your behavior, your history, everything about it means that you’re you are who you are, and it’s so augured in that it’s really difficult to change, not to say that you can’t, you know, not to say that anybody can’t, I mean, I, there’s so many stories, you can just google them. People just started to, you know, decided to, you know, get their high school degree or college degree in their 70s or 80s. It’s out there, but it’s such an anomaly. It’s just so rare, you know. There’s not, there’s not a whole lot of folks who’ve actually had that experience. So, you know, I don’t know who your demographic is with your audience, but I was in Las Vegas at the idea world convention, it’s a, it’s an international fitness convention, and you know, I’ve been, I got the Jack LaLanne Award there last year. I was actually handed the Jack LaLanne Award by La La Lane, that’s Elaine Lalaine, which is the greatest name in the world, herself, you know, this is Jack’s wife, you know, Jack died at 1996 so I don’t know, about six years ago, La La. Lane is 91 and we did a little push up together on stage last year when she was 90, and they gave me the Jack La Lane Award, and it was, you know, so amazing, you know, and so what happens is you go to these events and you meet two kinds of people, you know, people who want to come up to you and say, “Hey, man, I was on your program, but I’m off the wagon, I was on, I was off, and, and now I’m really out of shape again. It’s kind of embarrassed to shake your hand, you know. You look at the person, you think, okay, well, that’s that’s unfortunate. I mean, you know, you say, well, what do you weigh now, or what’s your physical state now? And they say, I’m up to 230 and I said, well, you know, you look at somebody who’s like five nine, and you go, all right, well, what did you wait before the program? Well, I weighed about 210 and I got down about 185 and you think to yourself, well, you, you knew you know what to do. It’s not like you’re a neophyte, you know, it’s not like you’re somebody who’s completely clueless. You know what to do, you did it, you had the success, you felt better. And then something, something triggered, you know, this new state that you’re in, and I just feel so sorry for people. I think, how can you not, you know, it’s like learning how to eat food and then forgetting how to eat food, or it’s learning that getting a decent night’s sleep is going to just help you recover every day, and then, and then deciding that five hours is enough, and you can’t figure out why you’re so wasted and so exhausted, and you have no energy to have the discipline to exercise better. You don’t have the energy to get up a set of stairs, you know. And so I asked the guy, I said, ‘Well, why? He goes, ‘Well, you know, my I had a kid, or the next one, you talk to the next person. Oh, I had a, you know, I separated from my wife, or I blah blah blah, you know. So, and what’s amazing is, is that whenever people have any sort of difficulty in their life, at whatever level, something you know, something really simple, of like flunking a test, or getting in a car accident, nobody gets hurt, or whatever it is, or something really traumatic, there’s a death in the family, or your wife is divorcing you, or your husband’s leaving you, or whatever it is, is that people end up just doing the worst thing imaginable to make their situation worse, as opposed to like me, when something rough, rough happens to me, man. I work out like a beast, you know what I mean. And I say, and I drink more water, and I got to get, and I go to sleep, and I just do, I make sure that I double up on doing everything right, so I can, so I can get through this period of my life, and so again, getting back to your, your original question, How do you get people started? You’ve got to be curious, number one, you’ve got to be willing to get into personal development school, and where do you start doesn’t matter, pick some, pick up the book, you know, Google personal development, you know, top 10 personal development books, they will pop up on your screen, or you ask around, you ask people in your life that you know that seem to be doing a little bit better than you, and ask them, How did you do it? How did you end up making this kind of money? How did you end up losing this weight? How do you end up finding the woman of your dreams, and just do what they did, don’t overthink it. You know what I mean. Just dive in the damn pool and get wet, all right. And then, if you don’t like getting wet in that pool, get out of that pool and dive in another pool. Go have an experience, go build a history. You know that just the simple act of doing that will change your mental and emotional state immediately. You know what I mean. And if you’re not curious, you don’t feel like doing that. Well, then I can’t help you, man. I mean, you know, people come up to me and say, ‘God, my brother, my sister, my father, my mother, my best buddy – they don’t seem to want to do what I did. You know, they don’t. And I said, ‘Are they coming to you for advice? Well, no, but I know how to help them. I said no, you don’t. The only person that can help them is them, you know. And I’ll get back to what I said before. The worst kind of advice to give is the kind that hasn’t been asked for, because with your greatest intentions, even you, Zack, with your greatest intentions, if you start giving advice to people who aren’t willing to receive it, then your best intentions are received with resentment, and so here you are trying to help somebody, and they resent you, right? You’re creating, you’re creating a wall, not a bridge, and, and for them it feels like it’s an attack, you don’t appreciate me and like me for who I am, and so what that does is that resentment creates this wall that ruins the relationship, you know what I mean, and so if there’s people listening into this conversation, then hopefully, you know, if they’ve just had the courage to go, you know what, I like, Zack, I like what he’s doing. I want to listen to his podcast. Who’s he got on today? Tony Horton. Oh, I’ve heard about that PX, or that 22 minute hardcore, or that PX three, or his course, you know, Living Larger. I’ve heard about his book, The Big Picture. I don’t know, I don’t really know much about the guy, but I’m going to listen in. Then maybe somewhere in the course of. Conversation between you and I, they’ll go crees that makes sense. No wonder I’m stuck. I’m not doing anything. You got to be proactive. You’ve got to be proactive, and if you also understand that this is a journey, it takes time. It doesn’t happen in weeks and months, sometimes it happens in years and decades, but the journey is worth it, because the journey is the best part. Those experiences, those interactions, those conversations, those lessons, those books I’ve read, those seminars I’ve been to, I’m building a history that will, over the course of time, because there is, of course, information, and then there has to be application, you can know about P 90x you can learn about P 90x you can, you can have friends who talk about P 90x you can see the before and after pictures, you can see the lifestyle changes, but unless you do it, and you do it consistently, you know, I mean, I mean, consistency is everything, it wasn’t like you just went to school occasionally, people who went to school occasionally got D’s and F’s. People who went to school every day and paid attention and took some notes and ended up doing better. You know, life is no different than school. It’s the same thing. You have to be consistent, you have to pay attention, you have to be curious, and then there has to be application afterwards, you know. You have to go from bad behavior to good behavior. We are victims of our behavior, you know what I mean. We, we pick our problems, we can also pick our solutions, and if you can do that, if you’re willing to go through the transformation and understand that the transformation is hard, and that it takes time, and that it’s a journey, and that you have to be present, and you shouldn’t be so attached to the outcome, and all those types of simple things, you know, that I say all the time. Then, then, when you come out the other end, like, wow, and I mean, I’ve met so many people at Summit New Orleans last week, and it, in an idea in Las Vegas, just this last couple days, and there’s story after story after story after story with people with tears in their eyes, and go, “You don’t understand who I was and who I am, based on your programs, based on your course, based on your book. And you know, when you and I spoke earlier, you were saying to me, “You know, I’m a practical guy, I’m a lazy guy, I’m not, you know, I’m not overly ambitious, but I certainly know how it feels to do the work, and the person I am now is the antithesis of the guy that I was before I did,
Zack Arnold: And that’s what I think is so important, and why I’ve gravitated to you specifically, because I have jumped into the deepest end of the personal development pool for years now, because I feel like if a day goes by where I haven’t learned something or grown in some way, well, that I need to do better tomorrow, and I found you and stuck to you like glutes, is like, oh, this is a practical guy, this is somebody that had his own struggles, but he just consistently does the work, and you’d said earlier, you know, the my two favorite words that everybody listening, that either is in my newsletter or in my programs, they know I love the word action steps, you know, you can have all the information in the world, and I’ve had people come up to me and say, I’m such a huge fan of the podcast, I’ve listened to all 117 episodes, and I’ll stop them, and I’ll say, great, what have you actually done? What have you implemented? Well, you know, I’ve listened all of them, like, yeah, but I would rather you stopped listening, you pick one episode and just enact one thing, and I feel like that’s the piece that so many people miss. And what I’ve also found is that when you give people a plan, and maybe this is something you’ve learned over the years of developing all these programs. You say, ‘Here’s a 90 day calendar, finish this in 90 days. They miss day 12, and they say, ‘Oh man, I failed. Well, you know, I’m just going to give up. I just can’t do this. But the piece that they’re missing, and this is what I really have learned from you, probably more than anything, is purpose. If you find the purpose behind what you’re doing, you define your why. Missing day 12 of 90 doesn’t mean anything anymore, or having a bad day, or falling off the wagon, whatever it is, you can become consistent because you have defined a purpose, and you said before your purpose is to help other people find their purpose, so let’s help people build that foundational purpose and start defining their why, so they don’t worry about the details, but they can build some momentum.
Tony Horton: Do you want me to talk about purpose, Stack, a little bit?
Zack Arnold: Yeah, I just.. I just want to help people understand, like, if I want to get started, what most people think is, “All right, I need to.. I need to download this productivity app, and then let me go on to the Beachbody website, or whatever. Oh, well, this.. I need this program for the next 90 days. I’m going to put this calendar up on the wall, and I’m going to check off the X’s. But, in my opinion, those are all.. that’s just the practical steps, that’s just the stuff, that’s, you know, that’s the cosmetic work on the house, but you got to build the foundation for. First, and the foundation is your why and your purpose. So, let’s kind of help people through a couple of initial steps to actually help them figure out what is this bigger reason why I want to do all this work.
Tony Horton: Well, you know, here’s the thing, you know, there’s there’s two categories of people, and obviously there’s multiple categories in between, but I want to just, you know, kind of break it up into two major categories, and the first one is people who are in, you know, your simple survival mode, they’re doing the basics, you know, I mean, from the outside looking in, you would say, hey, they’re doing okay, you know, I mean, you would say that whatever their choices are with their choices, and they seem to be relatively content, you know, I mean, because we always put on these faces that say, hey, man, everything’s all right, you know, and maybe I’m not living in the house I want to live in, and maybe I’m not living in the house I want to live in, and maybe I’m not the shape that I, I’d like to be, and you know, I know I should probably eat better, but I can’t, you know, my excuses that I can’t afford it, or you know, the people that I’m around, I’ve known them forever, and they’re sort of my friends and family, and I don’t want to abandon them, and but, but I’m not really all that curious about running out and meeting new people. I mean, most people after high school and college, they don’t, you know, it’s very rare that they meet people, so they just kind of continue to hang around the same folks all the time. And these are the survivors, you know, the people who pay their bills, you know, the rent or mortgage, you know what I mean. They get gas in the car, if the car breaks down, hopefully they can, you know, nine times out of 10, be able to afford to get the car fixed, you know what I mean, and they, they get up in the morning and they go to their job and they work for somebody else and they’re okay with their job, they’re able to keep it, you know what I mean, for the most part, and maybe they’re staring at a wall or they’re inside of a cubicle, and and they have their little moments at lunch where they can kind of, you know, whatever about life or work or sports or politics, and then Friday comes along, and it’s the single greatest day in the history of their life, because work is over, and work is just work. And then Saturday, they just savor Saturday, and maybe some people are out, you know, out and about, and you know, going to the movies, or going to the park, and playing with their kids, or a lot of them are just sitting on their ass, and they’re watching too much TV, but it’s sure as hell much better than work. And then Sunday is basically a, you know, the same version of Saturday one way or the other, and and then you know, then Sunday night they’re just dreading what Monday is going to bring, right? And so they’ll do that for their life until they retire, until they’re finished. And then, you know, maybe, or maybe not, they’ve saved enough money to be able to go, you know, travel a little bit, or whatever it is, but that’s not most people, you know, I mean, it’s like, so there’s various levels of that, you know, even people who are relatively successful financially are still surviving, because they don’t, they’re, they’re, they’ve been eating crap their entire life they haven’t really exercised much at all, and now they’re a victim of this body that they’ve neglected. Sure, they got stuff, they got a house, and they got a car, pretty nice car, and they got, you know, what I mean, some solid money in the bank, but they’re 65 and the thought of exercising, changing their diet is impossible, and so they’re miserable. Then there’s another group of people, you know, that sort of range, and you know, from very wealthy to maybe just, you know, have some decent income, but they’re happy as can be, man. And they just, their life is so interesting, and they’ve got such amazing people in their life, and you know, maybe the ones that have don’t really care about money, a rock climbing, a mountain biking, and skiing, and you know, entering 10 ks and half marathons and marathons, and they just, they’re just living so large because their emphasis is more on the physical, because they figured it out somewhere along the way, like, oh, okay, I was an athlete in high school and college, and I’m going to continue to do so, because I understand what that provided for me, and I don’t really care about money. I’m, I’m going to have a great job that I love, you know? Maybe I manage a bike shop, or, or maybe I’m an owner of a rock climbing gym, you know, I’m not a millionaire, but I’ve found the thing that I love, and I’ve honed in on that, and maybe initially when they were in that transitional stage, they had one of those crappy jobs, but they understood what their purpose was, they never lost sight of what that purpose was. Some people just stayed a hobby, or maybe it was a part-time job, and others were able to make that transition, so that their purpose was their career. I’m very fortunate. I mean, I was a pantomime at the pier, I was a go-go dancer at Chippendales, I was a waiter, I was a statue at Oscar parties as the Oscar, you know? I mean, I was a handyman and a plumber and electrician. I mean, I had every odd crappy job in the world, but I always had my sights on on entertainment, you know, I, when I was, I was an actor, and I was an imp, I was a comedian, that wasn’t a very good one, but at least I tried, you know what I mean, I opened up some doors and I went through, and I fell on my face, and sometimes I learned something along the way, and so as I was pursuing this career. As a trainer, while also pursuing a career as an entertainer, I became an entertaining trainer, you know, and so, and that’s the reason why we’ve sold, I don’t know, 11 million copies of P90X, and I don’t know how many, 1.4 million copies of P90X three, and you know, all together it’s 1112, 13 million copies of all my stuff, and you know, millions and millions of downloads of all my programs on Peach Body on Demand, so you know I never lost sight of what it was that I wanted to do, and it took decades to do it, and so at some point, you know, I always tell people, well, how do you really, what were the specifics of how you got there, and so if I can give you one example, I was reading The Magic Lamp by Keith Ellis, and Keith Ellis said, I want you to write down 20 things that you would love to do, like this would be who you are, President of the United States, first man to walk on Mar on the surface of Mars to be a multi billionaire, I mean, whatever, just, you know, shoot for this for the stars on what you want to be, like what you ultimately want to do, you know, and if it would just be handed to you 20 things, if it just be this is it, this is like you can have it rub the magic lamp, poof, that’s who you are, and so write it down now, I want you to write down another list of 20 things, but the caveat there is you have to work for it. I mean, the work discipline and the determination, your work ethic, surrounding yourself with people, putting in the time, putting in the hours, putting in the effort. What would be those 20 things? Now, theoretically, they would change, right, but there would be some overlap, you know. I mean, like, President of the United States, if he was just going to hand it to you, or a billionaire who’s going to hand it to you, that was easy. But in the other category, you have to work for these, and so, you know, I like to be an engineer, or I’d like to own my own business, or, you know, I’d like to be as fit as I could possibly be, and run marathons, and enter these, you know, and be a triathlete, or whatever it is, and so you would look at the two lists, you’d line them up, 20 on the left if they could be handed to you, 20 on the right, if you’re willing to do the work, and begin to make some decisions, so you’ve got number one, President United States, number two, all my own business, okay, I don’t want to be the president, United States, I’d be cool if they just gave it to me. You cross that one out and you go own my own business, or I’m going to keep that. Then you look number two and number three, first man to walk on the surface of Mars, and number two in the second category would be to be as strong as I could be, to be physically fit. Okay, walking on Mars, right? So your list on the left things that can be handed to you just because you got to wish for them, there might be one or two things that would survive that list, but on the other side, the ones you’re going to work for, there’d probably be a lot more, and so you put those two lists, the ones that were actually practical, the things you could actually physically do, the things that you might actually accomplish, and then you have to pit those against each other. All right, maybe on category number one, list number one. There’s one or two survivors over there, you know. One would be to run a huge corporation, to run a huge corporation, or to be physically as strong as I could be. God, I don’t know. I mean, I like to have both of those things, but you’d have to cross one out, and you can do this lesson over and over and over again, and the thing is, there are things that we want, and there are also things that we need, things that are practical, things that are impractical. But somewhere along the line, somewhere along the way, if you spend, you know, whatever, a couple hours on this, they’re going to be certain things that are going to pop up over and over and over again, now, for me, when I did that, it was always something physical, was always something about helping people, it was always something about entertaining people, and it didn’t necessarily always end up in the same order, but the same three or four or five things always came up, and ironically, you know, years later, if you really look at what I do for a living, you know, I’m in a kind of a silly guy person that delivers fitness a little differently than everybody else. You know, I mean, I like being silly and wacky. I mean, people label me America’s fitness clown, that’s fine, okay with that title. You know, and but I haven’t, I have a, I have a style of cueing exercises of teaching fitness that is somewhat silly, that is somewhat entertaining, that is very different. It’s this, it’s not, you know, sort of this fundamental rhetoric, it’s more of an entertaining style of rhetoric. And I think that’s partly the reason why my stuff has worked so well. And this was my prop process, this is what I needed to do to find my purpose, so for everybody else out there that’s listening in, that who are just they can look at themselves and go, okay, I’m not thriving, you know, I’m not, I’m not living a lifestyle where I’m eating healthy food, breakfast, lunch, and dinner, and snacks, I’m exercising. Five to six days a week, and I have a career or a job that I love, that’s not me, I’m definitely not that person. So, I would say, write your two lists, man, write them down and figure out who you’re supposed to be. And, ironically, there’s so many people who are just purely in the survival mode who aren’t even taking advantage of what they really are, they’re not really pursuing their purpose, you know. And so, a great example of this is, and I talk about my book, is there’s a guy, he’s a pretty good accountant, you know, he’s providing for his family, and and he works for a pretty good firm, and he goes to work every day, but on Saturday and Sunday, he’s always trying to make his way into the bicycle shop, you know, locally in the neighborhood, and he knows a lot about bikes, he’s loved him since he was a kid, you know, mountain bikes, street bikes, you know, any kind of a bike, he just loves the whole, he just loves getting on top of two wheels and cruising around, and he loves talking about it, and so he’s got his wife is pretty cool, and says, “Honey, you know, you work really hard, you know, if you want to run off to the bike store for a couple hours, go for it, you know, I mean, so he ends up just talking to the manager and all the employees, and and the manager finally comes up to him and says, you know, you know more about everything bicycles than half my employees. Would you like to work, you know, like on a Saturday or a Sunday? I could use you, you know, I mean, you’re fantastic. Then he went back to his wife and he asked his wife, and his wife said, hey, you know what, we can use the extra income. You love it, you know? I mean, sure. If you want to work, you know, four extra days a month, and you know, just make sure you make time for me on Sunday, or whatever it is. And so the guy goes in there, and five years later he owns the place, you know what I mean? I mean, just sort of like he immersed himself into it part time, just a little bit, he just like he didn’t ignore it, he didn’t let 1020 30 years go by, knowing what his purpose was, and just saying, you know what, I’m an accountant, and that’s it, and and I’ll never have the opportunity to own my own bike store, but just because he dove in just a little bit into the shallow end, working for the working for this place, and then they, of course, he was the weekend manager, and then he became.. he had an opportunity. The owner said, ‘I want to sell the store. You know, you’re really good. Why don’t you give it a go? You know, it was a big jump. Another perfect example is one that I had in my.. in my life, Bobby Stevenson. If anybody has P X, he’s in the chest and back routine in PX, and a lot of people say he’s my twin, and you know he’s a dear friend. He has been ever since, you know, I mean, when he and I working out in the old days, I asked Bobby, I said, dude, you know, and he was an actor, and he was, you know, strong as could be. I said, I’d love you to be in my power 90 routines. And so he goes, I’ve never been in a fitness video before, and he was kind of reclaimed about it. I said, dude, you’re gonna be fine. We’ll go through rehearsals, you’ll do it right. So he went through Power 90, and then he went through a P90X with me. And Bobby is a, is an actor, you know what I mean. And he was also working retail, and so he, here was this guy, this super fit, super handsome, super talented guy, folding T-shirts all day in a retail store, you know, going off to acting, you know, doing his acting classes, going to those auditions, and he was not, he was not living his purpose, you know what I mean. I mean, here’s, you know, he’d get the occasional commercial, or he could be in a play, he was this fantastic play here in LA that ran for like three months, and I went to saw the thing nine times, it was just great to go support your buddy, you know what I mean. So he had this job, work in retail, his mother owned the store, you know what I mean. And so he, but still he was an employee for his mom, and he lived in a little apartment, and you know, he had moments of happiness, but he was going to his acting classes, you know, he was going to his auditions, he had the crap job, the survival job, but he was also pursuing, you know, his career as an actor, and he was very fortunate along the way. He was at, he went to an audition, and there was this casting office, and they said, “Hey, Bobby, we really, really like you, man. I don’t know if you’d be interested. I know you have this retail gig, but we would really like it if you would, if you would help manage this casting office, you know, as opposed to folding T-shirts in a retail store, and he said he jumped on, you know, he jumped on an opportunity, and so you know the money was a little bit better, his lifestyle improved a little bit. This was one of the many stages of going from a guy that was just surviving to looking to thrive, and so at one point that it was a couple who owned the casting agency, and they came to Bobby, who had never owned anything, never a small business. He wasn’t a small business owner, he didn’t have a degree in that, he didn’t know how to do that. And they say, Bobby, we’re going to sell the business, and we’re going to offer it to you first. And I watched poor Bobby from P 90x chest and back, you know, jump through hoops because he was so freaked out, like this was a major commitment. I am now the owner of this business. I have to, I have to, you know, I have to make sure this thing is, you know, running on on all eight cylinders, if it goes over, you know, the thought. Out of it was freaking him out, you know, and he would talk to Scott Pfeiffer. He’s another friend of mine who’s also chest and back on Lena, and he goes, “I don’t know, man, I don’t know if this is my thing. I’ve never been a business owner. I think it might, you know, really slow down my acting career, and blah blah blah blah. And we kept saying to him, “I said, How are you going to know unless you try? If it goes to crap, it goes to crap. And you know, I know you’re a guy, you’re a hard-working guy, you got a tremendous work ethic. You’ve been managing this place for five years, you know the ins and outs of the thing. And he said, “But I’m the guy going to pay the mortgage, I’m the one that’s got to, you know, do the payroll for employees. I’ve never done any of those sort of things. I said, “So you just keep asking questions, your dear friends are the two people who own the business, just keep asking questions. And it wasn’t hard. He was really freaked out, but he ended up doing it in the thing, and the business is five times more profitable than it was when he was just managing it and not controlling it from top to bottom, and by the way, he still gets to act, he’s got somebody else who manages it, so he doesn’t have to be there, you know, all the time, he still gets to go on his auditions, and so now he runs the place, now he owns the place, now he bought a beautiful place, now he has a really nice car. Then you know, he, he was able to ask his girlfriend to marry him and get engaged and buy a nice ring, and you know, he has a completely different life, and that took that took years for all that to go down. You know what I mean, and so you know, you’ve got the guy who liked bikes, and now he owns this, owns the story. You got, I got a guy who was an actor who was, you know, never owned a small business in his life, and now he gets to have both. And so you have to stay getting back to, you’ve got to stay curious, you’ve got to, sir, learn to say the word yes and stop saying no. And you know, opportunities will arrive, they will emerge, they will make themselves present to you, if you’re willing to take those tiny types of chances, if you’re willing to open up those kinds of doors, if you’re willing to read personal development books, if you’re willing to check out seminars by various people in this industry, like Brendan Bouchard and Tony Robbins and Deepak Chopra and others, and just put down the $350 it’s going to take, and buy the airplane ticket, and go to the hotel, and show up at the seminar, and learn a few things, and take some notes, and starting and starting to apply those things to your life, and then what ends up happening is you become different because you’ve got more information and the and the things that you used to do you don’t want to do anymore and the people used to hang around with who weren’t going anywhere you don’t see them as much and you begin emerging as somebody who is physically strong mentally strong emotionally strong who’s willing to pursue the kind of lifestyle that you want to have, the career that you want to have, to have the people in your life that you want to be with, to be in the relationship that you want to be in, and it’s a journey, and it takes time, but it’s doable, any person can do it, it’s anyone can do it, I mean, a C minus student with a speech impediment, who had the ambition of a snail in mud in a hurricane, that was me, man. And so it’s an awesome ride, and it’s there going to be some pitfalls, and there’s going to be some left and right turns, and there’s going to be some walls in the way, but you know, row, row, row your boat gently down the stream, and life can be but a dream.
Zack Arnold: Yeah, and I want to second, third, fourth, everything that you said, and one thing that I want to add is when it comes to purpose specifically, it took me a while to figure this out, and I’m still figuring it out, but purpose to me has become my safety net. I decided I want to go out on a limb, I want to start a podcast, I want to change the way things are done in my industry, I want to help people that are sedentary all day long, stuck in front of a computer, doing creative work. I want to get them moving again and eating better and treating themselves with the respect that they deserve. And that was a big leap for me. I was, you know, just a keyboard monkey behind a computer editing TV shows, but when I defined my purpose, that became my safety net, and that was my safety net for failure, because anybody that’s been around since the beginning of me starting this program, they’ve done nothing but consistently read my emails every week and watched me fail over and over and over and over, but I get a little bit better every time, and one of the biggest things I had to let go of was being a perfectionist, what I learned was that I was a perfectionist because that was an excuse to not do anything, that was an excuse to not put myself out in the world, that was an excuse to procrastinate, because I would say I’m a perfectionist, I can’t do it until it’s perfect, and I see people doing the same thing with exercise programs, with diet, with, like, for example, with my Move Yourself program, that I’ve, I’ve kind of, I’ve decided that I wanted to create a bridge between living completely sedentary and doing px, or even p, or 22 minute hardcore. It’s like I want to give people that bridge where they just start moving some, they feel a little better, and they say, “Wow, I feel good enough to start an exercise program. The people will say to me, when I ask them, “Hey, you know, I reached out, I wanted you to join, and you didn’t. They’ll say, “You know what, your program looks amazing. I’m going to be honest with you, I think I’m going to fail. I don’t think I’m going to be able to do it, and I don’t want to spend the money and invest. And to me, purpose is that safety net that allows for failure.
Tony Horton: I like it, man. I like it.
Zack Arnold: So, I want to be respectful of your time, and we have a few more minutes. And I have to be honest, if somebody had told me three years ago that I was about to talk to Tony Horton about skincare products, I would have – I would have said there’s no way that’s ever going to happen. But yet, here we are. I got, I got to ask, let’s talk about your new skincare line, because I promised that I would let people know about it, because it’s frankly, it’s awesome, and I’m not into skincare beautification, not my thing, but this stuff is amazing. So, let’s talk a little bit about that.
Tony Horton: Well, thank you, I really appreciate it, man. You know, we have skincare, why in the world? You know, I’ve always been sort of self-conscious, not always, but especially in the last maybe 25 years, I’ve got a little eczema, you know what I mean. I’m like, oh, that’s fun. I love having that at 59 Also, you know, having burnt my skin to a crisp when I came out to California, I was always under the impression that, you know, the browner I was, the sexier I was. I don’t know, man. So, but there’s course, there’s consequences to that. I didn’t discover that till it was too late. And I met this guy by the name of Patrick Dockery, and he owns his own skin and hair care company down in Orange County. It’s a little bit south of where I am, here in LA. And you know, I was, he came to my house one day, and I was on his TV show, and I was on the cover of his magazine, and we got talking about, you know, sort of what I had done on my skin. He goes, “I got stuff for you, I got formulations for you, because my hair is shockingly at the age of 59 I don’t know, my father had a full set of head of hair. My mother had.. my mother had this, like, thick, you know, and maybe it’s because we’re Italian culture. I don’t know what it was, but I’m very fortunate to have thick hair, full head of hair, but you know, it’s just.. it grows straight out, you know? I mean, it’s like a.. it’s like Brillo. And so I had sort of a hair and skin issue, and we got talking, goes.. I got stuff for both, you know, me, I’ll give you these essential oils you can put in your hair, and I can give you this stuff for your skin that has a, you know, really decent pH, and I go, what does that pH like, what does that mean, you know what I mean, and he was explaining to me that the average person has, you know, their skin and hair is about 4.5 to 5.5 pH, and pH balanced, and a lot of products are just purely sold based on fragrance and their pH is all over the place, and so people end up with oily skin or dry skin, you know, to me, because they got to put all different kinds of funky stuff in there to smell a certain way or feel a certain way, but it has nothing to do with the quality of the product, so so I got talking to him and he would send me boxes and boxes of his stuff, so I was just talking to my wife, Shauna, one day, and I said, “Hey, what if I asked Patrick to make me a couple of just a couple of simple things to formulate for, for my kind of, you know, because I’ve got red marks and brown marks and dry spots, and blah blah blah, it all comes with aging and having burnt my skin all those years, and he says, I got you covered, and then we made two products, one was called Workout, and the other one was called Fitness, kind of like one was for your hair, and the other one was for your face, and you know, body lotion. One was sort of a shampoo, and we put it out into the world. You know, I mean, we don’t have any money for media. It was all kind of social media, and people like Tony Horton’s doing skincare. Where is he out of his mind? But the reviews kept coming back, five stars, five stars, five stars. You know what I mean. So we expanded the line. We’ve got, you know, five products now. Nourish is the oil that he gave me back in the day, and it’s just so great for my hair and for my skin, especially. I get dry, and my legs get, my lower legs get really dry, my arms get really dry. And then Nourish, and also my lotion fitness, have just made, just done wonders for me. And so we put it out into the world, and people just love it, you know. I mean, it’s, it’s pH balanced, like I said. There’s no parabens or sulfates in there, it’s not animal tested, it’s Prop 65 compliant. So, it’s made here in California, it’s whole food compliant, and it’s just, you know, there’s a lot of things like Resurrection Plan in there, and aloe, and all the good stuff that you’d want, but there’s also, there’s also science behind what it is. It’s not just, you know, aloe, and you know, pure aloe, because that won’t work. It’ll dry out a lot of people’s skin. So, you know, it’s really a combination of both nature and science. And I appreciate your positive feedback. We’re getting that kind of across the country, and it’s called T H Care. And you can go to Tony Horton life.com that’s life, L I F E, not live, and it’s all right there, you know. Another, another, another adventure that I’m obviously, too, if I could plug anything here in the last few minutes is, and you started my course, Living Large with Brendan Bouchard. You know, my wife wanted to review the course, she was actually there, we were shooting it, you know, but everything is in bits and pieces, that when they finally got the editing and the music and all of it together, and all the worksheets together. My wife did the course, and she’s been incredibly productive. If not, that she wasn’t, but it was just, you know, she’s like, I can’t believe it. I just, like, I watch this, I just want to go, I want to do, I want to be, I want to live, you know. And, and that’s the whole idea, you know. We took six elements out of the book, the big picture, you know, let. The lawns will change your life. We took six that we really thought would apply to a course, and the whole idea here is to go from stuck to productive, and that’s just it. Like, when you, it’s just fast and furious, yet simple intel that you plug in your mind, and you’re writing down the things that apply to you, that the things that you need to do, the action steps that you need to take, and it’s all right there inside of your head, based on the things that you’ve written down that apply to you, and where you need to go, what you need to do, whatever category is, you know, and so Living Large has been, it was a great adventure, was so fun to work with Brendan Bouchard directly, and we shot this in his house for four days, it was really amazing, and then last but not least, not that there’s, you know, there’s 22 minute hardcore, you can go to Tony Horton Life and get that, I know you’re a real fan of that program, it’s a boot camp program, it’s eight weeks and there’s a ninth optional Hello E, but why would you not want to do that, and that’s also my wife’s favorite program, because you know she’s like me, not a real fan of exercise, you know, I mean, like, how can I get in and get out, and you know, for me, I don’t mind, I don’t like getting in, but once I’m in, I’ll do it for two hours, because you know, I’m just that, because I just love the, oh, just love starting, is always a drag, oh, I got to put on my stuff, and I got, I’d rather just take a nap, or I’d rather just continue, you know, answering emails, but once I’m in, I don’t mind doing px or x2 those are kind of, you know, just takes me some time. What with Shauna, it’s.. it’s like, hey, look, this is not my favorite thing in the world, but once she got into 22 minute hardcore, she’s like, geez, it’s just so effective, and her results were off the chain, and you don’t need any stuff, you know, I mean, you really don’t need, you know, a sandbag if you want it, but you don’t need it, you can use a couple of dumbbells, it’s mostly body weight exercises, it’s boot camp, man. And last but not least is th apparel, and so I’ve had these 2t-shirts that I had made, you know, I had about 500 of them, and and I’d give them away, you know what I mean. And one is called th fitness, and on the back it says indoor training for the outside world, and the other one is th life, and it says, do your best to forget the rest, and so I thought, well, you know, let’s finally get these things up online, and we’ve got them on Amazon, and we did a quick run, we had about 450 shirts, and we sold out like in two days, man, and so right now we had no idea, I figured, oh, I don’t want to make 2000 5000 shirts and have them sit around, and I was just really shocked by by the level of enthusiasm for them. We’ve still got some women left, we’ve got extra small, smalls, and mediums for women online, three great colors, and for the men it’s basically extra larges. But if you want the t-shirts again, Tony Horton life.com We’re actually right after this meeting, after you and I finish, we’re going to run to a place here in town in LA to see if they’re going to be the ones that manufacture our shirts, because we’ve had these shirts are beautiful, they’re just their tech shirts, they wick well, they’re four direction stretch, everybody seems to like the shape and design, and we don’t want to just slap these logos on just anything, you know, so we’re going to go meet with some people here in LA that might be able to duplicate the shirt, because the shirt that we used, they don’t make anymore, so they think they can do it, and we’re, you know, so that’s it. I, I mean, I, you know, I’ve had 21 failed businesses, mouth guards, insoles, five TV pilots, food, and 711 home delivery food, I mean, I wrote them all down 21 oh my god, you know, I mean, the lawyer fees alone would have bought a small cottage, but the idea here is, so what, you know, I mean, so what? Right now we’re doing really well with, with the care, we’re thrilled, like finally the 23rd business is doing well, the T-shirts are selling well, you know, Beachbody handles all of those products, thank God, you know, I mean, P 90x x2 x3 hardcore P 90 power 90 whole vocano. I mean, you know, and the last thing I want to talk about is Beach Body on Demand, you know. I mean, if you’re the age of putting DVDs into a player is not that far from your eight track tape into that player or your cassettes or your records, I mean, everything has gone digital, everything is instant, and Beachbody on Demand is, is simple, it’s on your phone, it’s on your laptop, it’s on your TV, if you want, and you can go to Beachbody on Demand and sign up, and you get your stuff, there’s 600 workouts on Beachbody on demand, I’ve got 120 of my workouts on Beachbody on demand. It’s direct to you instantly, the minute you want to do it. I mean, P 90x alone was 130 bucks. You can go on Beach Body On Demand, I think they have an offer right now, where you throw.. I’m gonna get the numbers wrong, but for 100 and 100 bucks, you get, get 600 workouts, and there’s new ones coming out all the time for a year, and you’re also getting Energize and Recover the two performance products, which is insane. It’s just this, like, I don’t know how we make any money doing that, but we’re just trying to get people to make that transition. Less than a year ago, 60% of our customers were using DVDs, and only 40 were doing on demand. In the course of six months, that’s flipped. It’s this people are like, it’s all like within six months, like, what am I doing with DVDs? Where am I? What am I, you know, from the 70s? This is insane. And we think, in the course of the next year, it’ll be more 8020 you know, there’ll be 20% of people still using DVDs, but, but that’s the future, man. So, hop on board, you have access to so much content there, it’s just an absolute excuse killer. And so, that’s my pitch at the end, but the reason why I do that is because the course is part of your transformation. These programs are part of your transformation. TH care is a chance for you to sort of, you know, improve the quality of your hair and skin if you’re having those issues, because it’s, you know, whole food compliant, because it’s pH balanced, because it’s it’s not animal tested, because it’s made in the USA. Let’s support an American company here, small business, and the T-shirts, that’s just a way to represent, you know, I mean, a way to say, “Hey, I’m a fan of Tony Horton’s philosophies and his ideas and products, and I’m wearing this, and the shirts are beautiful, and the colors are cool, and you might want to, you know, you can all, you can get it all, Tony Horton life.com
Zack Arnold: Nice. Well, as you were listing off all those different things I was going through all of the businesses that I failed at, and I realized I’m only up to like five or six, so I’m gonna have to let you go, because I have a lot more failing to do today, tomorrow, and beyond, but all towards that larger purpose. So, Tony Horton life.com that’s the action step for today. I want everybody to go check out this stuff, because, like, you’re you’re the voice that’s screaming in my face first thing every single morning, if it’s not my children, of course, and I keep coming back for more, and if you haven’t used it yet, the term would be enter trainer, so you’re an enter trainer,
Tony Horton: Nice, well done,
Zack Arnold: You can have that for free, all right, you’re you, because you’re my inter-trainer. I love it. So, on that note, I cannot thank you enough for taking an hour out of your day to spend it with me and my audience. It means the world to me. So, thank you so much.
Tony Horton: Well, Zack, you’re good people, you’re helping people, and I like you, dude. You’re doing all right. So, any way I can help, I’m glad to do it. Thanks for having me on.
Transcribed by https://otter.ai